Incentives & Awards Platform
This project involved designing an end-to-end incentives and awards platform for a B2B FinTech product. The goal was to create a scalable system that allowed businesses to manage, distribute, and track employee and channel incentive programs — from reward balances and award catalogs to recognition workflows.
The design process followed a phased approach: beginning with structured wireframes to align on user flows and information architecture, moving into a high-fidelity MVP prototype, and then extending the design system to accommodate a scaled-out feature set as the product matured.
Wireframing
View in Adobe XD ↗Low-to-mid fidelity wireframes were developed to map user flows, define information architecture, and gather early feedback from stakeholders. This phase focused on structure over style — validating navigation patterns, page hierarchy, and core interactions before committing to visual design.
MVP Prototype
View in Adobe XD ↗With flows validated, the design moved into a high-fidelity MVP prototype. This phase translated the wireframe structure into a polished visual language — applying the design system, component patterns, and interactive states needed for development handoff. The MVP scoped core features: reward balances, activity feeds, award catalogs, and basic recognition flows.
Scaled-Out Prototype
View in Adobe XD ↗As the product matured post-MVP, the design was extended to cover a broader feature set — additional incentive types, deeper reporting views, admin configuration, and multi-tier program structures. This phase focused on maintaining design consistency at scale while introducing new surface areas without fragmenting the existing system.
Built to Scale — Real Client Deployments
The platform wasn't built for one client — it was built to serve many. The same core system powered sales incentive programs, reimbursement workflows, awards platforms, and gamified spin-to-win competitions across a range of industries and brands. Each deployment was white-labeled and configured to match the client's identity and program rules, without touching the underlying architecture.
